How to Buy Cheap LEGO Sets During Black Friday and Cyber Monday

As the holiday season approaches, many shoppers eagerly anticipate Black Friday and Cyber Monday, two of the biggest shopping events of the year. For LEGO enthusiasts and parents looking to gift their children, these days present a golden opportunity to snag discounted LEGO sets. However, navigating the sales can be overwhelming. This article will guide you through effective strategies to buy cheap LEGO sets during these shopping extravaganzas.

Understanding the LEGO Market

Before diving into the specifics of Black Friday and Cyber Monday, it’s essential to understand the LEGO market. LEGO sets can range from budget-friendly options to high-end collector’s items. According to a report by Statista, the global revenue of the LEGO Group reached approximately $7.44 billion in 2020, indicating a robust demand for these iconic building blocks.

LEGO sets often go on sale during major shopping events, but not all discounts are created equal. Some retailers may offer significant markdowns, while others might only provide minimal savings. Therefore, knowing where to look and how to prepare is crucial.

Preparation is Key

To maximize your chances of finding great deals on LEGO sets, preparation is essential. Here are some steps to consider:

• Research Popular Sets: Identify which LEGO sets are popular and likely to be discounted. Sets from themes like Star Wars, Harry Potter, and Technic often attract attention.
• Set a Budget: Determine how much you are willing to spend. This will help you avoid impulse purchases and stay focused on your goals.
• Make a Wish List: Create a list of specific LEGO sets you want to buy. This will streamline your shopping process and help you compare prices effectively.
• Sign Up for Newsletters: Subscribe to newsletters from major retailers like Amazon, Walmart, and Target. They often send out exclusive deals and early access notifications to subscribers.

Timing Your Purchases

Black Friday occurs the day after Thanksgiving, while Cyber Monday follows the weekend. Both days feature different types of deals, and timing your purchases can make a significant difference.

• Black Friday: This day is known for in-store deals, but many retailers also offer online discounts. Be prepared to shop early in the morning, as popular sets can sell out quickly.
• Cyber Monday: Focused on online shopping, Cyber Monday often features exclusive online deals. This is a great day to compare prices across multiple websites.

Where to Find the Best Deals

Knowing where to shop is just as important as when to shop. Here are some of the best places to find discounted LEGO sets:

• Amazon: Amazon typically offers significant discounts on LEGO sets during both Black Friday and Cyber Monday. Keep an eye on Lightning Deals for time-sensitive offers.
• Walmart: Walmart often has competitive pricing on LEGO sets, especially during the holiday season. Check their website for online exclusives.
• Target: Target frequently runs promotions that include gift card offers with LEGO purchases, effectively reducing the overall cost.
• LEGO Store: The official LEGO Store may have exclusive sets or promotions, including double VIP points, which can be beneficial for future purchases.

Utilizing Price Comparison Tools

In the digital age, price comparison tools can be invaluable. Websites and apps like Honey, CamelCamelCamel, and Google Shopping allow you to track prices and receive alerts when a set drops to your desired price point. This can save you time and ensure you’re getting the best deal available.

Consider Second-Hand Options

While new LEGO sets are often the focus during Black Friday and Cyber Monday, don’t overlook the potential savings from second-hand options. Websites like eBay, Facebook Marketplace, and BrickLink can offer gently used or even new sets at a fraction of the retail price. Just be sure to check the seller’s ratings and reviews to ensure a safe transaction.

Case Study: Successful LEGO Shopping

To illustrate the effectiveness of these strategies, let’s consider a hypothetical case study. Jane, a dedicated LEGO fan, prepared for Black Friday by researching popular sets and creating a wish list. She signed up for newsletters from her favorite retailers and set a budget of $200.

On Black Friday, Jane woke up early and checked Amazon first, where she found a 30% discount on a popular Star Wars set. She quickly purchased it before it sold out. Later that day, she checked Walmart and found another set on her wish list at a 25% discount. By the end of the day, Jane had successfully purchased two sets for a total of $150, saving $100 compared to regular prices.

Conclusion

Buying cheap LEGO sets during Black Friday and Cyber Monday requires preparation, timing, and strategic shopping. By researching popular sets, setting a budget, and utilizing price comparison tools, you can maximize your savings. Don’t forget to explore both new and second-hand options to find the best deals. With these strategies in hand, you’ll be well-equipped to make the most of this holiday shopping season and build your LEGO collection without breaking the bank.