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Understanding the LEGO Ideas Review Board: What They Look For

Understanding the LEGO Ideas Review Board: What They Look For
Discover what the LEGO Ideas Review Board seeks in submissions, from creativity to feasibility, and learn how to enhance your project’s chances of success.

The LEGO Ideas Review Board evaluates submissions from fans who create and submit their own LEGO set concepts. Here are some key factors they consider during the review process:

1. **Originality and Creativity**: The concept should be unique and innovative. The board looks for ideas that stand out and offer something new to the LEGO brand.

2. **Feasibility**: The design must be practical for production. This includes considerations of the complexity of the build, the number of pieces, and whether the design can be manufactured using existing LEGO elements.

3. **Market Appeal**: The board assesses whether the idea has broad appeal to LEGO fans and potential buyers. They consider trends, themes, and the target audience for the set.

4. **Playability**: Sets should encourage imaginative play. The design should allow for various building and play experiences, making it engaging for users of different ages.

5. **Aesthetics**: The visual appeal of the model is important. The design should be attractive and well-crafted, showcasing the potential of LEGO bricks.

6. **Theme Alignment**: The submission should fit within existing LEGO themes or be able to create a new theme that aligns with LEGO’s brand values and storytelling.

7. **Community Support**: The number of votes a project receives on the LEGO Ideas platform can influence its chances. High community support indicates strong interest and demand.

8. **Detailed Presentation**: A well-documented submission with clear images, descriptions, and building instructions can help the board understand the concept better.

9. **Licensing Considerations**: If the idea is based on an existing franchise or intellectual property, the board will consider the feasibility of obtaining the necessary licenses.

10. **Sustainability**: LEGO is increasingly focused on sustainability, so ideas that incorporate eco-friendly practices or themes may be viewed more favorably.

Overall, the LEGO Ideas Review Board seeks to balance creativity with practicality, ensuring that selected projects can be successfully developed into commercially viable sets.

The LEGO Ideas Review Board evaluates submissions based on several key criteria to determine which projects will be turned into official LEGO sets. Here are some of the main factors they consider:

The LEGO Ideas Review Board evaluates submissions based on several key criteria to determine which projects will be turned into official LEGO sets. The main factors they consider include:

1. **Originality and Creativity**: The project should showcase unique concepts and innovative designs that stand out from existing LEGO sets and themes.

2. **Buildability**: The design must be feasible for production, meaning it should be structurally sound and able to be constructed using standard LEGO elements.

3. **Marketability**: The potential appeal of the project to a broad audience is crucial. The Review Board assesses whether the concept has the potential to attract a wide range of LEGO fans and consumers.

4. **Theme Compatibility**: The submission should align with LEGO’s existing themes or have the potential to create a new theme that fits within the LEGO brand.

5. **Community Support**: Projects that have garnered significant support from the LEGO Ideas community, as evidenced by the number of votes, are often given additional consideration.

6. **Age Appropriateness**: The project should be suitable for the target age group of LEGO products, ensuring it is engaging and accessible to the intended audience.

7. **Licensing and Legal Considerations**: If the project is based on an existing intellectual property, the Review Board must consider the feasibility of obtaining the necessary licenses and permissions.

By evaluating submissions against these criteria, the LEGO Ideas Review Board aims to select projects that not only resonate with fans but also align with the company’s vision and market strategy.

**Originality and Creativity**: The project should be unique and showcase innovative ideas. The Review Board looks for concepts that stand out and offer something new to the LEGO community

Understanding the LEGO Ideas Review Board: What They Look For
**Originality and Creativity Criteria for Project Submission**

The Review Board emphasizes the importance of originality and creativity in project submissions. To ensure that your proposal stands out within the LEGO community, consider the following guidelines:

1. **Innovative Concepts**: Your project should introduce fresh ideas or perspectives that have not been previously explored. Aim to push the boundaries of traditional LEGO building by incorporating unique themes, structures, or functionalities.

2. **Distinctive Features**: Highlight what makes your project different from existing models. This could include novel building techniques, unexpected combinations of elements, or the integration of technology that enhances the user experience.

3. **Artistic Expression**: Showcase your creativity through artistic design and aesthetic appeal. Consider how color schemes, shapes, and overall composition contribute to the visual impact of your project.

4. **Engagement with the Community**: Think about how your project can inspire or engage other LEGO enthusiasts. This could involve interactive elements, collaborative building opportunities, or educational components that encourage learning and creativity.

5. **Sustainability and Relevance**: Explore themes that resonate with current societal issues or trends, such as sustainability, inclusivity, or cultural representation. Projects that reflect contemporary values can offer meaningful contributions to the LEGO community.

By adhering to these criteria, you can create a project that not only showcases your creativity but also enriches the LEGO experience for others. The Review Board looks forward to reviewing submissions that exemplify these principles and contribute to the vibrant tapestry of the LEGO community.

**Buildability**: The design must be feasible in terms of construction. This means that the model should be able to be built with existing LEGO bricks and should not require any special or custom pieces that are not part of the standard LEGO inventory

**Buildability**: The design must adhere to the principles of feasibility in construction. This entails that the model should be constructible using only existing LEGO bricks, ensuring that all components are sourced from the standard LEGO inventory. The design should not necessitate the use of any special or custom pieces that fall outside the realm of commonly available LEGO elements. This criterion is essential to guarantee that the model can be replicated by builders without the need for specialized resources or modifications.

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